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meeTAG
Year
2024
Sector
Agritech
Services
Brand & Identity Design · Web & UI/UX Design · Motion & Video Content · Presentation & Collateral · Print & Event Design · Digital & Web Graphics
Intro
meeTAG is a QR-based traceability system developed by Meero Labs to bring full transparency to India’s food supply chain. Each tag connects consumers directly to verified details, farm location, harvest date, certifications, and farmer profiles, giving every product its own digital identity.
Problem
Meero Labs wanted farmers to understand and adopt their agri-tech solutions, but terms like Web3, blockchain, and data traceability were difficult to explain. The value, better visibility, trust, and higher market credibility wasn’t reaching the people who needed it most. They needed a name and identity that simplified their technology and clearly communicated its benefits to farmers and consumers alike.
Solution
Meero Labs had built a powerful traceability system, but its value was difficult to communicate to farmers due to technical terminology around blockchain and Web3. The solution needed a clear identity and a simpler way to explain its benefits.
We helped reposition the product by naming and defining meeTAG, giving the traceability system a distinct brand and narrative. A multilingual website prototype was designed for readability and ease of use, allowing farmers and consumers to understand the product through familiar visual cues rather than technical language.
Beyond digital, we developed brand guidelines, print collaterals, kiosk designs, and field communication assets. We also produced short testimonial videos featuring farmers sharing real feedback. Together, these elements transformed a complex system into a product that felt accessible, trustworthy, and practical on the ground.
Greatest Accomplishment
