A Video to aid the HR department’s recruiting efforts of a Procurement Software Company
Zycus is a Procurement Software company, whose HR department wanted to improve its recruiting efforts through a video. They wanted the video to talk about the work culture at Zycus which promotes a balance between professional and personal life. This video represents the young and fun personality of the company which was executed with whacky character designs. The narrative depicts the life of a Zycus employee and the happiness quotient at Zycus. This animated explainer video helped Zycus connect with potential recruits through social media channels.