Branding | Videos | Marketing Collaterals | Photography | Infographics | Website
Flickbook helped SMARTe Inc, launch a new SaaS Solution- the world's first Cloud based Contact Data Discovery.
About SMARTe Inc.
SMARTe Inc. is a US and UK based provider of customized B2B Contact Data Discovery, Sales Intelligence etc. It was almost 9 years since the company's inception, and they felt the time was ripe for a branding makeover.
The journey begins with a visually driven Website
Navigating through a ton of Solution Offerings and Services can be a challenge to the audience, let alone making a purchase decision. So we laid out the content visually, using meaningful graphic icons, to make the information easier to comprehend and digest. The site was also created to suit tablets, desktops and smartphones.
A Corporate Deck that's more than just a powerpoint presentation
Our goal with the Corporate Deck/Presentation was to help the presenter make an effective and convincing sales pitch. We aimed for clear and concise copy, and meaningful, attractive visuals, to hold the audience’s attention and give them a clear understanding of key concepts and selling points.
Engagement Through Rich Media
SMARTe also wanted to promote one of their Solution Offerings called “Sanitizer,” that offers a special benefit of data audit, to verify redundant contact data, which it then appends and refreshes. In this video we have compared “Sanitizer” to competing Solutions, by visualizing the softwares as vehicles carrying out data cleansing and verification. We then used animation and storytelling, to show “Sanitizer” as having an edge over other solutions.
Finding the Personality behind the Brand
Rebranding was an important part of this project for SMARTe, besides showcasing their Solutions. We began with redesigning their logo. Since SMARTe specializes in B2B Contact Data discovery, we have incorporated the scanning mechanism in their logo to emphasize the thorough search that SMARTe does to obtain contact data. Besides this, we also redesigned their business card, letterhead, id cards
Marketo Europe Booth Design
Sirius Decisions Summit 2017
Cover photos for Social Media
We designed banners for our client’s profile on Facebook, Linkedin and Twitter. These banners focused on the major selling points of the brand, that would help attract prospects, and create curiosity and interest in SMARTe’s solution offerings.