Flickbook helped Jimmy's Gourmet Kitchen go from residential to commercial.
This Delhi-based startup falls in the niche segment of handmade, made-to-order, food products. We offered an end-to-end solution to take this homegrown brand to a national level.
An artistic, handmade-style eCommerce Website
A major selling point of the brand is handmade products, made specially for each customer, and the personal feeling created as a result. Therefore it was very important for the brand’s founder to maintain this authenticity and personal approach in the marketing of the brand. To integrate the “handmade” and “artistic” qualities with the brand’s image, we created a website that resembled a chalkboard with handwritten and hand drawn imagery and text.
Getting popular on Social Media
We used Facebook to popularize his products and unique ingredients, and their health benefits. Within two months, we were able to increase the post reach from an average of 200 to 800 views, without paid means. The conversions of Facebook fans to customers also increased after viewing the posts.