Flickbook helped launch the innovative food startup Burgundy Box
Burgundy Box is a pioneer in Mumbai, in serving pre-portioned meal-kits. We helped them with their branding and marketing efforts, and within a short span of 6 months, succeeded in building a dedicated fan following on Facebook and Instagram.
Scope of this Project :
We were approached by this brand, a few weeks before their launch. Our role was to create brand awareness for them on social media, and introduce food lovers to the idea of ready to assemble and cook, meal kits. A key strategy we used was to run campaigns during festivals, to promote discount offers and increase sales. Within a short span of 6 months, we succeeded in building a dedicated fan following on Facebook and Instagram. Part of this project was also the food photography of each dish on the menu.
To promote the brand offline, we created marketing collaterals like discount and gift vouchers, posters, brochures, standees and emailers. Our main challenge was to use visuals and copy in a way that would introduce the new concept of cooking with meal-kits, and bring out the main selling points of convenience, freshness and great taste.