Social Media | Photography | Branding | Packaging | Marketing Collaterals
Flickbook helped launch the innovative food startup Burgundy Box
Burgundy Box is a pioneer in Mumbai, in serving pre-portioned mealkits. We helped them with their branding and marketing efforts, and within a short span of 6 months, succeeded in building a dedicated fan following on Facebook and Instagram.
We began with creating brand awareness and building a strong community of fans. Our post performance compared to the top 5 competitors of the brand also significantly improved, as a result of better post engagement, and high organic post reach. We used this platform to provide valuable content that would inform and entertain fans, and establish the brand’s personality and values. A key strategy we used, was to run campaigns during festivals, to promote discount offers and increase sales. We also created special messaging for Whatsapp to send sales messages to a select audience.
Facebook Cover Images
These were cover images created for Facebook and Twitter, which we updated based on special occasions and festivals.
Photographs play a very important part in the business of selling food. These pictures of the lead chef and dishes on their menu, were displayed on our client’s website and social media.
Our goal with the website graphics was to simplify the client’s 2 main product lines of Ready-to-Cook and Ready-to-Eat meals. Since this was a new concept in Mumbai, we had to ensure that visitors to the site, quickly understood how it works.
We helped design a meaningful logo, that was minimal yet expressive. We also designed some of the packaging elements, and the menu card that comes along with each meal box. We used design elements to create a recipe card that enabled customers to quickly understand and follow the recipe.
Print and Email Marketing
To promote the brand offline, we created marketing collaterals like discount and gift vouchers, posters, brochures, standees and emailers. Our main challenge was to use visuals and copy in a way that would introduce the new concept of cooking with mealkits, and bring out the main selling points of convenience, freshness and great taste.